The Halwa Route
A 90-second brand film for a heritage sweet manufacturer, cut into eleven platform-native edits.
The client wanted a television-grade film. What they needed was eleven of them: a 90-second hero for YouTube pre-roll, six-second bumpers, three vertical cutdowns and a set of stills. All of it came out of a two-day shoot.
Distribution ran through Simply Time Pass and Simply Karur as integrated placements rather than interruptive ads, which is why the completion rate held above 70% on a spot that most audiences would normally skip.
More work
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