Twelve million Tamil viewers, and where they actually are.
Everything a brand needs to size the opportunity: platform totals, demographics, engagement against category benchmarks, and a twelve-month growth line. Figures are published as bands and always rounded down.
- Combined followers
- 12M+Combined followers
- Monthly views
- 52M+Monthly views
- Monthly watch hours
- 2M+Monthly watch hours
- Channels
- 9Channels
Figures reviewed quarterly · last updated July 2026
Where the audience sits
The same viewer is often on two of these. Treat the totals as surface coverage, not as unique people.
- YouTube7M+
9 channels · 40M+ monthly views
- Facebook3M+
Page follows across the network
- Instagram1M+
Reels-led, fastest growing surface
- Moj400K+
Vertical short-form, Tier 2–3 skew
Growth trajectory
Twelve months of combined followers, month end. No paid acquisition — the line is programming and distribution discipline.
8.1M → 13M
Combined followers across YouTube, Facebook, Instagram and Moj — 58% year on year.
+58%
| Month | Followers |
|---|---|
| Aug 25 | 8.1M |
| Sep 25 | 8.5M |
| Oct 25 | 8.9M |
| Nov 25 | 9.4M |
| Dec 25 | 9.8M |
| Jan 26 | 10M |
| Feb 26 | 11M |
| Mar 26 | 11M |
| Apr 26 | 11M |
| May 26 | 12M |
| Jun 26 | 12M |
| Jul 26 | 13M |
Who is watching
Skewed young, mobile and Tamil-first, with a diaspora tail that holds through the working week in three time zones.
Age
- 13–176%
- 18–2427%
- 25–3434%
- 35–4419%
- 45–549%
- 55+5%
Gender
- Male58%
- Female41%
- Other / undisclosed1%
India vs diaspora
- India78%
- Global Tamil diaspora22%
Device
Ninety-one per cent mobile is why everything is cut vertical-first.
- Mobile91%
- Connected TV6%
- Desktop3%
Within India
- Tamil Nadu71%
- Karnataka9%
- Maharashtra6%
- Kerala5%
- Telangana & Andhra4%
- Rest of India5%
Diaspora, by market
- Sri Lanka24%
- Malaysia & Singapore21%
- Gulf (UAE, Qatar, Saudi)20%
- United States & Canada15%
- United Kingdom & Europe12%
- Australia & New Zealand8%
Engagement, against benchmark
Reach is the easy half. These are the numbers that decide whether a placement works.
- 7.4%
Average engagement rate
Regional-language media average: 3.1%
- 4m 12s
Average view duration
Long-form uploads over 6 minutes
- 68%
Short-form completion
Reels, Shorts and Moj combined
- 61%
Returning viewers
Watched the network in the prior 28 days
Want this against your category?
We will pull a cut of these figures filtered to your target segment, with indicative rates, and send it across within two working days.
Jai Bhairavi Devi Enterprises LLP · partners@simplynetwork.in